Learn what you love.
K-pop-based Education & Publishing
CAKE is a K-pop–based Korean language education and publishing brand that began at HYBE EDU. Our work starts with one belief: when artists like BTS, SEVENTEEN, BLACKPINK, and ENHYPEN sing, global fans should understand the emotion up close.
“What if fans could learn Korean alongside the artists they love?” That idea became signature titles such as 'Learn! KOREAN with BTS' and 'BTS RECIPE BOOK'—turning fandom into a meaningful learning journey.
In June 2022, CAKE joined NAVER SNOW to help fans worldwide engage more deeply with Korean language and culture through the music they love.
Where Learning Becomes Life, CAKE CAFE
CAKE CAFE is a multi-format offline platform where K-pop artist IP expands from learning into lived experience. Educational content doesn’t stay on the page—it comes to life in our space.
At our vocal rooms, fans discover the stories behind 'BTS LYRICS INSIDE' and sing them immediately. In our kitchen, the 'BTS RECIPE BOOK' becomes a hands-on cooking adventure.
Ultimately, CAKE CAFE is where fans come to relate, build real connections, and share what they love together.